PepsiCo managerial methods Essay examples -- GCSE Business Marketing C

PepsiCo managerial methods I chose to look at PepsiCo Inc.s managerial methods. I analyzed the companies organizational mission, ethics vigilance and internet strategy. PepsiCo is a guild with many antithetical segments. The one participation includes Pepsi-Cola brands, Tropicana brands, and Frito-Lay brands. Each section of the company has about ten to fifteen different brands in it. The management strategies cover all of the segments of the company. PepsiCo Inc.s mission record is as follows PepsiCos overall mission is to increase the value of our shareholders investment. We do this by sales growth, exist controls and wise investment of resources. We believe our commercial winner depends upon offering quality and value to our consumers and customers providing products that are safe, wholesome, economically efficient and environmentally sound and providing a fair return to our investors while adhering to the highest standards of integrity. I mobilize that this mission arguing is good because it focuses not only the success of the product, provided in homogeneous manner the success of the companies investors (including shareholders, which shows the company wishes success for its consumers as well). It also clearly states how the company believes it can achieve its mission, through sales growth, cost controls, and wise investment. These are the three master(prenominal) jobs of the management to maintain PepsiCos success. I dont think that anything about their mission statement needs to be changed. I think everything is very clearly state and it is persuasive in the sense that by reading it, a somebody can feel like the company knows what is best for them and its consumers at the same time.PepsiCo has many different ethics management policies. The two main ethics the company focuses on are the environmental commitment, and the minority/women melodic line enterprises. Because the company produces food and beverages, PepsiC o does not hurt major environmental problems like a heavy industry does. The companies largest challenge when it comes to the environment is packaging for the products. The company recycle, reuses and reduces packaging whenever possible. Each individual business within the company is amenable for resources required in manufacturing to reduce waste as much(prenominal) as possible. PepsiCo has a Environmental Commitment... ...e of the largest online-off-line promotions ever. I think that PepsiCo has the internet cover fairly well. It is very easy for consumers to find their sites and PepsiStuff.com was an extra bonus for the consumers to lay out something back from the company. I also think that with the promotions that Pepsi has incorporate their website well. The latest contests with sodas have mostly all required the consumer to go online to see if they won or to look for contest details. I dont think that it would be necessary for PepsiCo to put up much to their int ernet strategy because they arent cognize as an internet company. They are all over television, radio and magazines, and I dont really feel that internet marketing would add much to the already nationally known company.I think, from what I acquire of PepsiCo, that they have good management techniques that dont need much revision. Its fairly obvious by just looking at the company that they have succeed with things the way they have been all along. PepsiCo is a strong company who I believe will be a success for a long time to come. BibliographyPepsiCo Inc. 2001 Minority/Women Business nurture Frito-Lay 2001