Strategic Marketing Essay Example | Topics and Well Written Essays - 1500 words - 1

Strategic Marketing - Essay ExampleStrategies can be applied to any usable areas such as finance, marketing, production, human resource (Proctor, 2000). Organizations always try to gain competitive advantages by adopting confused strategies for their functional areas. Marketing, when done with the objective of gaining strategical competitive advantages, is called strategic marketing. Generally marketing strategies are pick out for product, price, promotion, distribution, merchandise, market research in order to gain competitive advantages in the long run. All these concepts of strategic marketing are developed keeping in mind the aim of the pedigree. Moreover each and each concept thus developed is directly or indirectly involved with the people because people and caper inextricably linked.Leo Burnett, well known for his memorable quotations is one of the most renowned personalities in the homo of advertising. He took advertising to a different height by creating icons such a s Tony the Tiger and tantalize Green Giant. One of those quotes made by Leo Burnett is What helps people, helps business. This report attempts to analyze the significance of this renowned statement in the context of strategic marketing.Earlier business organizations were known only as improvement making units. People then were not treated as the principle contributing factor in the process of making profit. They were treated as a means for achieving business objectives. This concept of business has changed importantly over the years. Todays business leaders have realized that in order to turn over the desired objective, organizations must give enough importance to the people who are associated with the business. It is the people who make business and it is the people who run business. Nowadays while making any strategic decision, the primary focus is unplowed on the people who are associated with that decision. Organizations, before taking any decision try to have a clear