Market Analysis for TESCO Essay Example | Topics and Well Written Essays - 3000 words

Market Analysis for TESCO - Essay ExampleThat was exactly the case with Tesco having everywhere 450,000 employees and over 3,200 stores today. A very humble beginning in 1919 when Jack Cohen began this journey gradually transformed the fortunes. smashed Government support It was the state patronage which encouraged the promoters of Tesco to plan for future. Not many hurdles were created by the political class. In fact Tesco also kept the ruling class in good sense of humor by taking politically correct steps from time to time.Minimal competition during those early old age Those were the golden days when Tesco came out with its first branded tea in 1924, not many competitors were some and terms want cut-throat competition were not even introduced.Satisfied customer Grabbing customer attention is not a big deal but retaining customer loyalty requires sound thinking at the top. A well-provided customer often takes pride in becoming a goodwill ambassador for the company. Tesco team says1, Our amount of money purpose is to create value for customers to earn their lifetime loyalty. By all accounts it can be state that they are indeed working, quite successfully, towards that.Reigns in the hands of able management and shrewd strategists It is said that Winners dont do different things, they do things differently. This statement gives full credit to strategists of successful enterprises. Strategic decisions provide a worry in which the organisation is to move. Organisations mission and objectives find a reflection of strategists. Tesco has a long term dodge for growth, based on four key parts growth in the Core UK, to expand by ontogenesis internationally, to be as strong in non-food as in food and to follow customers into newfangled retailing services. Committed workforce Organisations are not passive components. They are live, full of activity and environment-responsive like living beings. With time organisations acquire a character and develop a typical per sonality and we prevail to make an image of the employee depending on the organisation he/ she works for. This very personality of the organisation intimately influences the functions of organisation in the long run.Reasonably good industrial relations Keeping the workforce in good humour by providing them with adequate benefits and considering them as an inseparable part of the organisation helps in closure the disputes quickly.Good investor relations This becomes all the more important when general public has a stake in any. After becoming Tesco PLC from Tesco Stores (Holdings) in 1983, Tesco became a public company and it has been sharing good amount of its wage with investors.Understanding the environment infinitely monitoring the environment and following the leads is the key to a successful business. Continuously studying the different aspects of environment (social, political, legal, technological, etc) and taking corrective and adaptive steps accordingly helps in growin g of an organisation. Tesco started computerised check-out counters as early as 1982 and this stride continued with opening of www.tesco.com and its online operations. On the societal front Tesco states, nonpareil of our most important values is to treat people how we would like to be treated.2 With this in intellectual Tesco makes a